Do you know what’s annoying? Washing a load of laundry and the clothes coming out kinda blah. To fix that you use products like Clorox bleach or Oxi-Clean to get that dinginess out.
Unfortunately, both of those brands test on animals and now you need a cruelty-free bleach alternative.
So I created this list of 6 cruelty-free bleach and whiteners that are just as powerful as your old go-to products.

In a hurry? Here are our top picks!
List of Cruelty-Free Brighteners
- Molly’s Suds Oxygen Whitener
- Biokleen Oxygen Bleach Plus
- Nellie’s Oxygen Brightener
- Seventh Generation Oxy Booster
- Ecover Non-Chlorine Bleach
- Eco-Me Natural Whitener
Cruelty-Free and Vegan Bleach Brands in 2020
All of the brands are vegan and certified cruelty-free by Leaping Bunny, Peta, or Choose Cruelty-Free.
Note: Brands marked with an asterisk (*) are owned by a parent company that is not cruelty-free
1. Molly Suds Oxygen Whitener
This chlorine-free whitener is made from natural products that can be safely returned to earth. It is a natural bleach alternative that will whiten and brighten all of your clothes.
You can also use this whitener to clean your carpet, toilet, and hard water stains. Molly’s Suds Oxygen Whitener is Leaping Bunny certified cruelty-free, 100% vegan, and doesn’t contain ammonia or common bleaching agents.
2. Biokleen Oxygen Bleach Plus
This natural and color-safe bleach brightens and whitens your clothes. It will also soften your fabric, fight tough stains, and can be used as a stain remover for carpet, decking, and upholstery.
Biokleen Oxygen Bleach Plus is Leaping Bunny and Peta certified cruelty free, 100% vegan, gluten-free, and doesn’t contain phosphate, chlorine, ammonia, petroleum solvents, or other harsh ingredients.
3. Nellie’s Oxygen Brightener
This powdered brightener uses the power of oxygen to get the dingy out and restore the color of your clothes. It is color-safe, hypoallergenic, biodegradable, and eco-friendly.
Nellie’s Oxygen Brightener is Leaping Bunny certified cruelty-free, 100% vegan, and does not use chlorine or other harsh ingredients.
4. Seventh Generation Oxy Booster*
This oxy booster will not only whiten your clothes but remove stains too. Use only one pack per load to brighten even the toughest stains.
Seventh Generation Oxy Booster is Leaping Bunny and Peta certified cruelty-free, 100% vegan, does not contain fragrances or dyes and is owned by Unilever.
5. Ecover Non-Chlorine Bleach*
This non-chlorine bleach is unscented so your laundry won’t have that sanitized hospital smell. It is chlorine-free, color-safe, and will deodorize your clothes.
Ecover Non-Chlorine Bleach is Leaping Bunny certified cruelty-free, 100% vegan, and is owned by SC Johnson.
6. Eco-Me Natural Whitener
This non-toxic whitener is made from natural plant extracts to make laundry safer for your home and family.
Eco-Me Natural Whitener is Leaping Bunny and Peta certified cruelty free, 100% vegan, and does not contain dyes, colorants, or other harsh ingredients.
What Is Bleach?
Bleach is basically a chemical that can be found in solid or liquid form. Its main purpose is to whiten, disinfect, or sanitize things.
The majority of your good old fashioned household bleach contains chlorine. Which by itself, is a seriously dangerous gas. So chemists do their thing and create a safer version of chlorine called sodium hypochlorite.
Next time you’re at the store look at the ingredient labels of a bottle of bleach. Normally, sodium hypochlorite is one of the first 3 ingredients.
What Is Non-Chlorine Bleach?
Well, it’s bleach that doesn’t contain chlorine but other ingredients like hydrogen peroxide, sodium percarbonate, or sodium perborate.
Non-chlorine bleach has the same purpose of whitening, disinfecting, and sanitizing. But it’s not as powerful as chlorine bleach which is why it’s safe to use on colors. Hence the name, color-safe bleach.
Wrap Up: Cruelty-Free Bleach
Using any type of bleach product is really not a laundry necessity. You could just walk around with faded colors and yellowish-white shirts right?!
But who really wants to do that? I sure as heck don’t. So it’s nice to know that there are numerous cruelty-free bleach brands available to get the job done.
Want more cruelty-free cleaners? Check out these posts:
Now I’d like to hear from you. Have you tried any of the cruelty-free whiteners before? Please leave a comment below.
📌 Save these cruelty-free bleach products for later

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