750 Cruelty-Free Brands (2023)

Cruelty-Free BrandsAre you looking for cruelty-free cosmetics? We introduce you to brands that guarantee not to test their products on animals.

There are many cosmetic and make-up brands on the market, but not all offer cruelty-free cosmetics.

If you pay particular attention to the welfare of animals and want the products in your shopping basket to be cruelty-free, then here is a selection that will make your next shopping haul easier.

What Do You Mean by Cruelty-free Cosmetics and Cruelty-free?

Cruelty-Free Brands

In the case of cosmetics that are not tested on animals or are labeled as cruelty-free, the product or its ingredients must not have been tested on animals at any point or step of the production process.

Even if animal testing is thus excluded, this does not automatically mean that the cosmetics are also vegan or that they are natural cosmetics brands at the same time.

Ultimate List of Cruelty-Free Brands in 2022

Sometimes it can be difficult to determine which brands are cruelty-free. You are too busy as a mother to conduct brand and ingredient research. I’ve completed the task for you! This is a list of cruelty-free brands collected by me. There are products in the following categories:

  • Skincare
  • Baby and Kids
  • Personal Care Products
  • Laundry Products
  • Fragrance
  • Bath & Body Products
  • Household Cleaners
  • Makeup
  • Cosmetics

The majority of brands on the list are certified by Leaping Bunny. In terms of cruelty-free certifications, they are the gold standard due to their rigorous verification method.

Due to their lack of verification, all PETA-certified brands have been independently checked to confirm their cruelty-free status.

FAQ Cruelty-Free List Questions

cruelty free makeup

Before you dive into the cruelty-free list, I would like to answer the most commonly asked questions regarding this list.

How is your list different than any other cruelty-free list?

One of the biggest differences between my list and other cruelty-free bloggers’ lists is the type of products I have listed. The majority of those bloggers talk about makeup and cosmetics.

Well, as a mom, I need more information about products that will help me maintain my home and take care of my familyThat’s the reason I started this blog. But for the most part, all cruelty-free lists should be similar.

How do you determine if a brand is cruelty-free?

My first step to determining if a brand is cruelty-free is looking at the Leaping Bunny list. Since Leaping Bunny has a thorough vetting process, then any brand on that list is welcome on mine. 

If a brand is not on Leaping Bunny’s list, then I check their website or email them directly. When I email a brand, I ask the following questions:

  • Do you test on animals when required by law?
  • Do you test on animals at any point during the production of your products?
  • Does a third party conduct animal testing on your behalf?
  • Are your ingredients tested on animals by your suppliers?

If a brand can answer “no” to all questions, then they are considered cruelty-free.

Can a brand pay to be added to your cruelty-free list?

No. A brand may not pay to be added to my cruelty-free list or be removed from my naughty list. That would be unethical and against the purpose of this blog.

Why does a product say ‘not tested on animals’ but is not on your cruelty-free list?

A statement stating “not tested on animals” is just not good enough. To be considered cruelty-free, a company needs to be able to say “no” to all of these questions.

  • Are your ingredients tested on animals by your suppliers?
  • Does a third party conduct animal testing on your behalf?
  • Do you test on animals when required by law?
  • Do you test on animals at any point during the production of your products?

Why are brands that are owned by a non-cruelty-free parent company on your list?

I support any brand that can meet the cruelty-free standards, regardless of parent company.Some people in the cruelty-free community do not support that belief, but the choice is ultimately yours.

Are all the brands on the list vegan?

“No All the brands are not vegan. However, many are vegan, kosher, halal, gluten-free, and organic. Just click on the brand name to get more specific product information.

Can you help me find information about [Brand Name’s] cruelty-free status?

Yes, of course! You can either leave a comment below or email me at hello@crueltyfreemom.com.

The Cruelty-Free Brands List

All of the brands on this list are cruelty-free. This means they meet the following requirements:

  • They do not test their products or ingredients on animals.
  • It does not authorize third-parties to test their products or ingredients on animals.
  • Not sold in a country where animal testing is required.

Click on the brand name to be taken to a specific product page with more information. 
You can search by clicking CMD + F on MAC or CTRL + F on PC and then typing in the brand name.

All Cruelty-Free Brands

100% Pure Official Site
14e Cosmetics Official Site
3INA Official Site
54 Thrones Sephora

Abba Amazon
About-Face Ulta
Acure Ulta
Adorn Cosmetics Official Site
Adwoa Beauty Official Site
Aesop Official Site
Aether Beauty Sephora
AF94 Official Site
Afterglow Cosmetics Official Site
AG Hair Ulta
Aila Cosmetics Amazon
Alaffia Amazon
Alba Botanica Amazon
Alder New York Amazon
Alima Pure Official Site
Alleyoop Ulta
Alpha-H Sephora
Alpyn Beauty Sephora
Altruist Amazon
Amâz Active Skincare Official Site
Amika Sephora
Anastasia Beverly Hills Sephora
Andalou Naturals Ulta
Annabelle Official Site
Anomaly Official Site
Anthony Amazon
Antipodes Amazon
Antonym Sephora
Arctic Fox Ulta
Ardell Ulta
Ardency Inn Official Site
Aromatica Amazon
Arquiste Official Site
As I Am Amazon
Astonish Amazon
Athar’a Pure Official Site
Attitude Amazon
Au Naturale Ulta
Aubrey Organics Amazon
Auric Official Site
Auromere Amazon
Australian Gold Ulta
Australis Official Site
Avalea Official Site
Avalon Organics Amazon
Aveda Amazon
Axiology Ulta
AXIS-Y Official Site

Babo Botanicals Ulta
Badger Amazon
Bali Body Ulta
Bali Lash Official Site
Balm Balm Official Site
barefoot SCIENTIST Ulta
bareLUXE Skincare Official Site
bareMinerals Sephora
Barry M Official Site
basd Ulta
Be Kind Beauty Official Site
Beast Ulta
Beauty of Joseon Amazon
BeautyBio Sephora
Beautyblender Sephora
BeautyStat Ulta
Becca Sephora
Beekman 1802 Ulta
Bella Vida Santa Barbara Official Site
Bellapierre Official Site
Ben Nye Amazon
Benecos Official Site
Benton Amazon
Besame Sephora
Better & Better Amazon
Better Not Younger Sephora
BH Cosmetics Ulta
Billie Eilish Fragrances Official Site
Billy Jealousy Ulta
bioClarity Ulta
Biolage Ulta
BioSilk Ulta
Biossance Sephora
Bite Beauty Sephora
Black Radiance Official Site
Blinc Sephora
Bliss Ulta
Blissoma Amazon
Blume Ulta
Bomb Cosmetics Official Site
Bondi Sands Ulta
Booda Organics Official Site
Boots Official Site
Boscia Sephora
Bossy Cosmetics Official Site
Botanic Tree Amazon
Botanics Ulta
Brandefy Skin Official Site
Bread Beauty Supply Sephora
Briogeo Sephora
Bulldog Amazon
Burt’s Bees Ulta
buttah. Amazon
butter LONDON Amazon
Buxom Sephora
By Beauty Bay Official Site
By Rosie Jane Sephora
By Wishtrend Amazon
BYBI Beauty Amazon
Byoma Official Site

C.O. Bigelow Amazon
Cailyn Cosmetics Official Site
Cake Ulta
California Tan Official Site
Caliray Sephora
Captain Blankenship Ulta
Cargo Amazon
Carol’s Daughter Ulta
Caswell-Massey Official Site
Cate McNabb Official Site
Catrice Ulta
Cela Ulta
Celeb Luxury Amazon
Ceramedx Amazon
Ceremonia Sephora
Certain Dri *
Chantecaille Official Site
Charlotte Tilbury Sephora
Cheekbone Beauty Official Site
CHI Official Site
Chi Chi Cosmetics Official Site
China Glaze Ulta
Christophe Robin Sephora
Ciaté Sephora
City Beauty Amazon
CLE Cosmetics Amazon
Clean Sephora
Cleanwell Amazon
Clove + Hallow Amazon
Coco & Eve Ulta
Cocofloss Sephora
Cocokind Ulta
Coconut Matter Amazon
Color Dept. Official Site
Coloured Raine Amazon
Colourpop Ulta
Community Sixty Six Sephora
Conair Ulta
Concrete Minerals Official Site
Coola Sephora
Copycat Beauty Official Site
Cosmedix Amazon
Cover FX Ulta
Covergirl Ulta
Crazy Rumors Official Site
Cremo Official Site
Crystal Amazon
Curology Official Site

D. S. & Durga Official Site
Dae Sephora
DAMDAM Sephora
Danessa Myricks Sephora
Das Boom Amazon
Davids Official Site
De Mamiel Official Site
Dear, Klairs Ulta
Deborah Lippmann Sephora
Deck of Scarlet Official Site
Deco Miami Official Site
Deep Steep Amazon
Delicate Daisys Botanical Beauty Official Site
delilah Official Site
Derma E Ulta
Dermablend Ulta
DERMAdoctor Sephora
Dermalogica Sephora
DermOrganic Official Site
Desert Essence Amazon
DevaCurl Sephora
DeVita Official Site
Dezi Skin Official Site
Dial Amazon
Doll 10 Amazon
Dose Of Colors Amazon
dpHUE Sephora
Dr Teal’s Ulta
Dr. Alkaitis Official Site
Dr. Barbara Sturm Sephora
Dr. Bronner’s Amazon
Dr. Dennis Gross Sephora
Dr. Hauschka Official Site
Dr. Loretta Official Site
Drunk Elephant Sephora
Drybar Sephora
DuWop Official Site

Earth Harbor Amazon
Earth Tu Face Official Site
Earth’s Beauty Official Site
EasterMia Official Site
Ecco Bella Official Site
Eco Lips Amazon
EcoColors Amazon
ECOS Amazon
EcoTools Ulta
Edible Beauty Sephora
Edward Bess Official Site
Elate Official Site
Eleven Australia Official Site
elf Ulta
Elizabeth Grant Official Site
Ella + Mila Ulta
Ellis Faas Official Site
Ellovi Official Site
Em Cosmetics Amazon
Emani Official Site
Embryolisse Amazon
EO Products Amazon
EOS Ulta
Epic Blend Official Site
Ere Perez Official Site
Essence Ulta
Estate Cosmetics Official Site
Ethique Amazon
Eva Nyc Ulta
evanhealy Amazon
Everyday Minerals Official Site
everyone Amazon
Evolve Organic Beauty Amazon
EVOLVh Official Site
Exa Beauty Ulta
Eyeko Ulta

Fable & Mane Sephora
Face Atelier Official Site
Facetheory Official Site
Faith In Nature Amazon
Farmacy Beauty Sephora
Farsali Sephora
Fat and the Moon Official Site
Fenty Beauty Sephora
Fenty Skin Sephora
Finding Ferdinand Official Site
Fiona Stiles Ulta
Fior Minerals Official Site
Fitglow Beauty Official Site
Flamingo Official Site
Flawless Lashes By Loreta Official Site
Fleur & Bee Amazon
Flora + Bast Sephora
Floral Street Sephora
Florence by Mills Ulta
Floris London Official Site
Flower Ulta
Forager Botanicals Official Site
Formula 10.0.6 Ulta
Formulary 55 Official Site
Frank Body Ulta
Freck Beauty Sephora
French Girl Official Site
Function of Beauty Official Site
Furless Official Site

Gabriel Cosmetics Amazon
Garnier Ulta
Gerard Cosmetics Official Site
Giovanni Amazon
Girlactik Official Site
Gisou Official Site
Glo Skin Beauty Official Site
Gloss Moderne Sephora
Glossier Official Site
Glow Recipe Sephora
Gold Bond Amazon
Good Dye Young Sephora
Good Molecules Ulta
Goodness Official Site
goPure Beauty Amazon
GOSH Official Site
Grande Cosmetics Sephora
Graydon Official Site
Green Label Goods Official Site
Gressa Official Site
Grounded Sage Official Site
Grown Alchemist Ulta
GXVE Sephora

Habit Official Site
Hairstory Amazon
HAN Official Site
Hana Organic Skincare Official Site
Hard Candy Official Site
Harlem Botanica Official Site
Harry’s Amazon
Harvey Prince Organics Official Site
Hask Ulta
Haus Laboratories Amazon
Hawaiian Tropic Amazon
Hello Products Ulta
Hempme Official Site
Hempz Ulta
Herbatint Amazon
Herbivore Botanicals Sephora
Hero Cosmetics Official Site
Honore Des Pres Official Site
Hourglass Sephora
House of Lashes Ulta
Huda Beauty Sephora
Hurraw! Amazon
Huygens Official Site
Hynt Beauty Ulta

I Am Selfcare Official Site
I’m From Amazon
IGK Sephora
Il Makiage Official Site
Iles Formula Sephora
ILIA Sephora
Illamasqua Official Site
Indie Lee Sephora
Infuse by Casabella Official Site
Inglot Amazon
Inika Official Site
Innersense Ulta
INNERSOUL Official Site
InstaNatural Amazon
Isle of Paradise Sephora
Isntree Amazon
IT Cosmetics Sephora
It’s A 10 Ulta
iUNIK Amazon

J.R. Watkins Ulta
Jacq’s Amazon
Jane Official Site
Jane Iredale Ulta
Japonesque Ulta
JASON Amazon
Jason Wu Beauty Official Site
Jecca Blac Amazon
Jeffree Star Official Site
JINsoon Official Site
JLo Beauty Sephora
John Masters Organics Ulta
Joico Ulta
Jolie Vegan Amazon
Jones Road Beauty Official Site
Jordana Amazon
Josh Rosebrook Ulta
Josie Maran Sephora
Jouer Sephora
Juice Beauty Ulta
Julep Official Site
Juvia’s Place Ulta
JVN Hair Sephora

K18 Hair Sephora
Kadalys Official Site
Kahina Giving Beauty Official Site
Kaia Naturals Official Site
Kaja Beauty Sephora
Kari Gran Amazon
Kate McLeod Sephora
Kate Somerville Sephora
Kayali Sephora
Kaylaan Official Site
Kenra Ulta
Kesha Rose Beauty Official Site
Kester Black Official Site
Kevin Murphy Official Site
KIKO Milano Ulta
KINDri Los Angeles Official Site
Kinship Ulta
Kiss My Face Amazon
Kjaer Weis Official Site
KKW Beauty Ulta
Koh Gen Do Sephora
Kopari Beauty Sephora
Kora Organics Sephora
Korres Sephora
Kosas Sephora
Krave Beauty Official Site
Kreyol Essence Ulta
Krī Skincare Official Site
Kristin Ess Ulta
Kryolan Official Site
Kure Bazaar Amazon
KVD Vegan Beauty Sephora
Kylie Cosmetics Ulta
Kylie Skin Ulta
Kypris Amazon

LA Colors Amazon
LA Girl Ulta
Lancer Sephora
Lano Ulta
Lather Amazon
Laura Geller Official Site
Lauren B. Beauty Official Site
Lavanila Sephora
Lawless Sephora
Le Couvent Des Minimes Amazon
Le Labo Official Site
Le Petit Olivier Amazon
Level Naturals Official Site
LH Cosmetics Official Site
Lilah B. Sephora
Lily Lolo Official Site
LilyAna Naturals Amazon
Lime Crime Ulta
Lina Hanson Official Site
Lit Cosmetics Official Site
Little Seed Farm Amazon
Live Clean Amazon
Live Tinted Ulta
Living Proof Sephora
Liz Earle Official Site
LolaVie Official Site
Loli Beauty Ulta
Lolita Lempicka Official Site
Lotus Wei Official Site
Love Sun Body Amazon
Lovefresh Amazon
Lovesong Beauty Official Site
Lulu Organics Amazon
Lunar Beauty Official Site
Lurk Official Site
LUSH Official Site
LVX Official Site
Lys Beauty Sephora

Makeup By Mario Sephora
Makeup Geek Official Site
Makeup Revolution Ulta
Manic Panic Ulta
Marc Jacobs Beauty Sephora
Marcelle Official Site
Maria Nila Amazon
Marie Hunter Beauty Official Site
Mario Badescu Sephora
Marks & Spencer Official Site
Marula Official Site
May Lindstrom Amazon
Mayraki Professional Amazon
ME Cosmetics Official Site
Mehron Official Site
Melanin Haircare Ulta
Melt Cosmetics Sephora
Mented Cosmetics Amazon
Meow Meow Tweet Official Site
Merit Sephora
Merle Norman Official Site
Method Amazon
Milani Ulta
Milk Makeup Sephora
Mineral Fusion Amazon
Molly’s Suds Amazon
Molton Brown Official Site
Moroccanoil Sephora
Mrs. Meyer’s Amazon
Mukti Official Site
MUN Official Site
Murad Sephora
MV Skintherapy Official Site
My Daughter Fragrances Official Site
MyChelle Ulta

Natura Official Site
Natura Siberica Amazon
Nature Clean Amazon
Nature’s Gate Amazon
NCLA Official Site
Nellie’s Amazon
NEST Fragrances Sephora
Nip + Fab Amazon
No B.S. Amazon
No7 Ulta
Not Your Mother’s Ulta
Noughty Ulta
Nourish Organic Amazon
Nubian Heritage Amazon
Nude By Nature Official Site
Nude Skincare Official Site
nyl Amazon
NYX Ulta

Omorovicza Sephora
One Love Organics Ulta
One/Size Sephora
OOO Polish Official Site
Organic Bath Co Amazon
Oribe Official Site
Orly Ulta
OSEA Malibu Official Site
Oshun Organics Amazon
Ouai Sephora
Oui the People Official Site
Ouidad Sephora
Out of Africa Amazon
oVertone Official Site
OZ Naturals Amazon

Parissa Ulta
Patchology Ulta
Patrick Ta Sephora
Paul Mitchell Ulta
Paula’s Choice Sephora
Peace Out Sephora
Peach & Lily Ulta
Peach Slices Ulta
Penhaligon’s Official Site
People Of Color Beauty Official Site
Perfekt Sephora
Perricone MD Sephora
Phil Smith Be Gorgeous Official Site
Phlur Sephora
Pink Chawkulit Official Site
Pinrose Sephora
PiperWai Amazon
Pixi Ulta
Plant Apothecary Ulta
Pleni Official Site
Pour Le Monde Official Site
Pravana Ulta
Pretty Frank Amazon
Primark Official Site
Priti NYC Official Site
Prose Official Site
Proven Skincare Official Site
Province Apothecary Official Site
Pupa Milano Amazon
PUR Cosmetics Ulta
Puracy Amazon
Pure Anada Official Site
Pure Culture Beauty Official Site
Pureology Sephora
Purlisse Amazon
PYT Beauty Ulta

QMBeautique Official Site
Queen Helene Official Site
Queen Street Apothecary Official Site
Quo Beauty *

r.e.m. beauty Official Site
R+Co Amazon
Radical Skincare Amazon
Rahua Sephora
Range Beauty Official Site
Rare Beauty Sephora
Rare Elements Amazon
Raw Sugar Amazon
RCMA Amazon
re:p Amazon
Real Simple Clean Official Site
Real Techniques Ulta
Red Apple Lipstick Official Site
REN Sephora
Renee Rouleau Official Site
Reverie Sephora
Revive7 Science Official Site
rhode Official Site
Rimmel London Official Site
Rinna Beauty Official Site
Rita Hazan Sephora
Rituel De Fille Ulta
RMS Beauty Sephora
Rodial Amazon
Root Science Official Site
Rose Inc Sephora
Rosebud Perfume Company Sephora
Rouge Bunny Rouge Official Site
Rovectin Amazon

S.W. Basics Amazon
Sachajuan Sephora
Saie Sephora
SAINT Cosmetics Official Site
Saint Jane Sephora
Sand & Sky Amazon
Sappho New Paradigm Official Site
Saranghae Official Site
Saturday Skin Sephora
Schmidt’s Naturals Ulta
Scotch Naturals Official Site
Seche Ulta
Selfless by Hyram Sephora
Seventh Generation Amazon
Shani Darden Sephora
SheaMoisture Ulta
Sibu Official Site
Sienna Byron Bay Official Site
Silk Naturals Official Site
Sioris Amazon
Skin Laundry Sephora
Skinblossom Official Site
Skinfix Sephora
Skinny & Co Official Site
Skylar Sephora
skyn ICELAND Ulta
Sleek Ulta
Smashbox Sephora
Smith & Cult Ulta
Soap & Glory Ulta
Soapwalla Official Site
Sol de Janeiro Sephora
Something More Official Site
Sonia Kashuk Official Site
SpaRitual Official Site
St. Ives Amazon
St. Tropez Sephora
Standard Self Care Official Site
Starface Official Site
Stargazer Amazon
Stella Official Site
Stella McCartney Amazon
Stellar Beauty Sephora
Stila Sephora
Strange Invisible Official Site
strb. Official Site
Studio Makeup Amazon
Sugarpill Ulta
Suki Official Site
Sukin Official Site
Summer Fridays Sephora
Sun Bum Ulta
Sunday II Sunday Sephora
Sunday Riley Sephora
Suntegrity Official Site
Superdrug Official Site
Supersmile Amazon
Susteau Sephora
Suva Beauty Official Site
Sweet Chef Amazon

Tan-Luxe Sephora
Tanologist Ulta
Tarte Sephora
Tata Harper Sephora
TATCHA Sephora
TEK Amazon
Terrakai Skin Official Site
The 7 Virtues Official Site
The Beauty Chef Sephora
The Body Shop Ulta
The Creme Shop Amazon
The Green Beaver Company Amazon
The Honey Pot Co Amazon
The Inkey List Sephora
The Ordinary Sephora
The Outset Sephora
The Quick Flick Amazon
The Route Ulta
The Seaweed Bath Co. Official Site
The Vegan Glow Amazon
theBalm Amazon
Then I Met You Official Site
Thesis Official Site
Thinkbaby Amazon
Thinksport Amazon
This is L. Amazon
Three Ships Beauty Amazon
Thrive Causemetics Official Site
TO112 Official Site
Tom’s of Maine Amazon
Tony Moly Ulta
Too Faced Sephora
Tower 28 Sephora
Trader Joe’s Official Site
Tree Hut Ulta
Tresemme Ulta
trèStiQue Sephora
Trilogy Ulta
Trish McEvoy Amazon
True Moringa Amazon
Trufora Official Site
Trust Fund Beauty Official Site
Tsi-La Official Site
Tula Ulta
Typology Official Site

Ulta Beauty Ulta
Umberto Giannini Amazon
Undone Beauty Ulta
Unicorn Gang Shop Official Site
Unpaste Amazon
UnSun Amazon
Uoma Beauty Ulta
UpCircle Ulta
Urban Decay Sephora
Urban Skin Rx Ulta
Urban Veda Ulta
URGO Beauty Official Site
Ursa Major Ulta

Vacation Ulta
Vapour Organic Beauty Official Site
Vasanti Cosmetics Amazon
Velour Sephora
Verb Sephora
Vered Organic Botanicals Amazon
Vernon Francois Sephora
Versed Official Site
Vesca Beauty Official Site
Victoria Beckham Beauty Official Site
Vintner’s Daughter  
Viori Sephora
Virtue Sephora
Vitruvi Sephora
Voir Haircare Ulta
Volition Beauty Sephora

W3ll People Ulta
Wabi-Sabi Official Site
Wander Beauty Sephora
We Are Paradoxx Ulta
Weleda Ulta
WEN by Chaz Dean Amazon
Westman Atelier Sephora
Whamisa Amazon
Whish Official Site
Whole Foods (365) Official Site
Winky Lux Ulta
Wishful Sephora
Wit & West Perfumes Official Site
Wunderbrow Official Site

Yarok Amazon
Yes To Ulta
Yodi Beauty Official Site
Youngblood Official Site
Youth To The People Sephora
YUNI Beauty Sephora

Zao Organic Official Site
Zitsticka Amazon
Zoeva Ulta
Zoya Ulta
Zuii Organic Official Site
ZuZu Luxe Official Site

How do you determine whether brands not cruelty-free?

A lot of brands don’t disclose their full animal testing policy. First, we get in touch with them to get the complete information. If any firm says that they, their suppliers, or any third party test on animals, the company is marked as “not cruelty-free.”

Cruelty-Free Products

This list has been crafted to help you shop for everything cruelty-free, even if you have a budget, no matter where you are. You can use the filters to pare down the list based on your preferences or needs. Check Our Best deals cruelty-free Products here!

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