You can’t go to a store nowadays and not see ELF cosmetics. They are known for their high-quality yet affordable makeup line. But is Elf a cruelty-free brand or do they test on animals?
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Does Elf Cosmetics Test on Animals?
To learn about Elf’s animal testing policy, I went to their website and found the FAQ. The policy is addressed under the product information section.
Do you test on animals?
“We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.”
This response was vague and so I emailed the company for clarification on their animal testing policy. I asked the following questions:
- Do you test on animals at any point during the production of your products?
- Are your ingredients tested on animals by your suppliers?
- Does any third-party test on animals on your behalf?
- Do you test on animals when required by law?
Elf emailed me with the following response:
“Thank you for your support and interest in e.l.f. cosmetics. At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through. You can find all e.l.f. ingredients indicated on the packaging of our products as well as on our website. All ingredients used in e.l.f. cosmetics are vegan-friendly, safe and meet F.D.A requirements. Ingredients are listed on our website as well as on the packaging of our products. We are proud to say that we do not test on animals or endorse such practices. We currently support PETA and collaborate with PETA in the Caring Consumer Project. All of our high-quality brushes are now made with 100% synthetic, cruelty-free fibers and are vegan-friendly. As you may expect, it is possible that some old brushes remain in the market. We believe these to be extremely limited in number. We are very proud that all of our high-quality brushes are now made with 100% synthetic, cruelty-free fibers and are vegan-friendly.”
To me, this felt like a canned response and it still did not address my questions. So I reached out again and asked for simple ‘yes or no’ answers to my previous questions.
Elf answered NO to all of the questions and I’m happy to confirm that ELF is a cruelty-free brand and they have been added to my cruelty-free brands’ list. Not only are they cruelty-free but also vegan-friendly as well!
Where are Elf Cosmetics Made?
During my research, I found out that Elf Cosmetics are made in China. Here’s an excerpt from their 2018 annual report.
“Our manufacturing process centers on a close collaboration with a network of third-party manufactures in China and more recently the United States.”
I’m sure you’re wondering how Elf can be a cruelty-free brand but made in a country known for their animal testing policy. Well in China cosmetics are divided into two categories: special use and non-special use.
Non-special use cosmetics include hair care, nail care, skin care, perfumes, and makeup.
The Chinese government does not require animal testing for non-special use products that are manufactured in China.
However, they do require testing on non-special use products that are made outside of China before they can be put on the Chinese market. Which is why many brands lose their cruelty-free status when expanding into China.
I hope all that makes sense!
Where Can You Buy Elf Cosmetics?
Now that you know everything about Elf cosmetics cruelty-free status I’m sure you’re ready to do a bit of shopping.
You can buy their cruelty-free makeup online via their website, Target, Ulta, Amazon, or even at your local drugstore. Remember to sign-up for Swagbucks and/or Ebates to get cash back and discounts on your online Elf Cosmetics purchases.
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Have you tried E.L.F cosmetics cruelty-free makeup? If so what is your favorite? Please leave a comment below!