L’Oreal is a well-known beauty brand that can be found all over the world. But is L’Oreal cruelty-free? That’s the question that I’m going to answer for you in this post.
L’Oreal’s Animal Testing Policy
Here is an excerpt from L’Oreal’s animal testing policy.
“L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research.
Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals.
A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. Since then, L’Oréal has an Episkin center in Lyon (France) Shanghai (China), and Brazil where reconstructed skins are produced.
In addition to skin models, L’Oréal has a large number of non-animal predictive assessment tools, such as molecular modeling, expert toxicology systems, imaging techniques and many more.”
Does L’Oreal Test on Animals?
Yes, L’Oreal does test on animals. They state that, since 1989, they no longer conduct animal testing. But they make an exception because of some countries’ health regulations.
Is L’Oreal Certified Cruelty-Free?
No, L’Oreall is not certified cruelty-free by Leaping Bunny, PETA, or Choose Cruelty-Free.
In fact, L’Oreal is listed on PETA’s list of brands to avoid.
Is L’Oreal Sold in China?
Yes, L’Oreal is sold in China. Below is an image of their Chinese website.
What Companies Does L’Oreal Own?
Below is a list of the brands that are owned by L’Oreal. They also own four PETA-certified cruelty-free brands. I’ve indicated the ones that are sold in China and are cruelty-free.
However, the choice is yours on whether to boycott some or all of L’Oreal’s brands.
| Brands | Description |
|---|---|
| African Beauty Brands | * |
| Atelier Cologne | SOLD IN CHINA |
| Biolage | * |
| Biotherm | SOLD IN CHINA |
| Cacharel | * |
| Carita | * |
| CeraVe | * |
| Clarisonic | SOLD IN CHINA |
| Decleor | * |
| Diesel | SOLD IN CHINA |
| Essie | SOLD IN CHINA |
| Garnier | * |
| Giorgio Armani | SOLD IN CHINA |
| Guy Laroche | * |
| Helena Rubinstein | SOLD IN CHINA |
| House 99 by David Beckham | * |
| IT Cosmetics | PETA CERTIFIED |
| Kerastase | SOLD IN CHINA |
| Kiehl’s | SOLD IN CHINA |
| Lancôme | SOLD IN CHINA |
| La Roche-Posay | SOLD IN CHINA |
| L’Oreal Paris | SOLD IN CHINA |
| L’Oreal Professional | SOLD IN CHINA |
| Magic | SOLD IN CHINA |
| Maison Margiela | SOLD IN CHINA |
| Matrix | * |
| Maybelline New York | SOLD IN CHINA |
| Mizani | * |
| Niely | * |
| NYX Professional MakeUp | PETA CERTIFIED |
| Paloma Picasso | * |
| Proenza Schouler | * |
| Pureology | PETA CERTIFIED |
| Ralph Lauren Fragrances | SOLD IN CHINA |
| Redken | * |
| Roger &Gallet | SOLD IN CHINA |
| Sanoflore | * |
| Seed Phytonutrients | * |
| Shu Uemura | SOLD IN CHINA |
| Shu Uemura Art of Hair | SOLD IN CHINA |
| SkinCeuticals | SOLD IN CHINA |
| Urban Decay | PETA CERTIFIED |
| Vichy | SOLD IN CHINA |
| Viktor & Rolf | * |
| Yue Sai | SOLD IN CHINA |
| Yves Saint Laurent Beaute | SOLD IN CHINA |
Is L’Oreal free of cruelty?
No, L’Oreal is not a cruelty-free makeup brand. In their animal testing policy, they state they do not test on animals. But they choose to sell in China, a country that requires imported cosmetics to be tested.
Therefore, L’Oreal is not considered to be cruelty-free. They will be added to my list of brands that test on animals.
How do you determine whether brands not cruelty-free?
A lot of brands don’t disclose their full animal testing policy. First, we get in touch with them to get the complete information. If any firm says that they, their suppliers, or any third party test on animals, the company is marked as “not cruelty-free.”
Cruelty-Free Products
This list has been crafted to help you shop for everything cruelty-free, even if you have a budget, no matter where you are. You can use the filters to pare down the list based on your preferences or needs. Check Our Best deals Cruelty-Free Products here!