L’Oreal is a well-known beauty brand that can be found all over the world.
But is L’Oreal cruelty-free? That’s the question that I’m going to answer for you in this post.
L’Oreal’s Animal Testing Policy
Here is an excerpt from L’Oreal’s animal testing policy.
“In 1989, L’Oréal completely ceased testing its products on animals, 14 years before it was required by regulation. Today, L’Oréal no longer tests its ingredients on animals and strictly follows this global policy.
Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been one of the most active companies working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals.”
Does L’Oreal Test on Animals?
Yes, L’Oreal does test on animals. They state that since 1989, they no longer conduct animal testing. But they make the exception because of some country’s health regulations.
Is L’Oreal Certified Cruelty-Free?
No, L’Oreal is not certified cruelty-free by Leaping Bunny, PETA, or Choose Cruelty-Free.
In fact, L’Oreal is listed on PETA’s list of brands to avoid.
Is L’Oreal Sold in China?
Yes, L’Oreal is sold in China. Below is an image of their Chinese website.
What Companies Does L’Oreal Own?
Below is a list of the brands that are owned by L’Oreal. They also own four PETA certified cruelty-free brands. I’ve indicated the ones that are sold in China and are cruelty-free.
However, the choice is yours on whether to boycott some or all of L’Oreal’s brands.
- African Beauty Brands
- Atelier Cologne – SOLD IN CHINA
- Biotherm – SOLD IN CHINA
- Clarisonic – SOLD IN CHINA
- Diesel – SOLD IN CHINA
- Essie – SOLD IN CHINA
- Giorgio Armani – SOLD IN CHINA
- Guy Laroche
- Helena Rubinstein – SOLD IN CHINA
- House 99 by David Beckham
- IT Cosmetics – PETA CERTIFIED
- Kerastase – SOLD IN CHINA
- Kiehl’s – SOLD IN CHINA
- Lancôme – SOLD IN CHINA
- La Roche-Posay – SOLD IN CHINA
- L’Oreal Paris – SOLD IN CHINA
- L’Oreal Professional – SOLD IN CHINA
- Magic – SOLD IN CHINA
- Maison Margiela – SOLD IN CHINA
- Maybelline New York – SOLD IN CHINA
- NYX Professional MakeUp – PETA CERTIFIED
- Paloma Picasso
- Proenza Schouler
- Pureology – PETA CERTIFIED
- Ralph Lauren Fragrances – SOLD IN CHINA
- Roger &Gallet – SOLD IN CHINA
- Seed Phytonutrients
- Shu Uemura – SOLD IN CHINA
- Shu Uemura Art of Hair – SOLD IN CHINA
- SkinCeuticals – SOLD IN CHINA
- Urban Decay – PETA CERTIFIED
- Vichy – SOLD IN CHINA
- Viktor & Rolf
- Yue Sai – SOLD IN CHINA
- Yves Saint Laurent Beaute – SOLD IN CHINA
Wrap Up: Is L’Oreal Cruelty-Free?
No, L’Oreal is not a cruelty-free makeup brand. In their animal testing policy, they state they do not test on animals. But they choose to sell in China, a country that requires imported cosmetics to be tested.
Therefore, L’Oreal is not considered to be cruelty-free. They will be added to my list of brands that test on animals.
Now I’d like to hear from you…What are your thoughts about L’Oreal? Will you boycott them completely or use some of their cruelty-free brands? Please leave your comments below!
📌 Pin it for Later