Maybelline is a popular beauty brand that’s been around since the early 1900s. I’m sure you’ve heard their old slogan, “Maybe she’s born with it. Maybe it’s Maybelline.”
But is Maybelline cruelty-free? Keep on reading to find out.
Maybelline Animal Testing Policy
Maybelline’s animal testing policy was conveniently located on its FAQ page. It states the following:
“Thank you for your interest in Maybelline, a brand of L’Oreal USA, Inc.
L’Oreal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oreal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.
For complete information on this subject, please click here.”
Does Maybelline Test on Animals
Yes, Maybelline does test on animals. They state that they will make an exception “if regulatory authorities demanded it for safety or regulatory purposes.”
Is Maybelline Certified Cruelty-Free?
No, Maybelline is not certified by Leaping Bunny, PETA, or Choose Cruelty-Free.
Actually, PETA has listed them as a brand to avoid
Is Maybelline owned by a parent company?
Yes, Maybelline is owned by L’Oreal. A company that does test on animals.
Is Maybelline Sold in China?
Yes, Maybelline is sold in China. Here are some pictures of their Chinese webpage.
Wrap Up: Is Maybelline Cruelty-Free?
Unfortunately, no Maybelline is not a cruelty-free makeup brand. In their testing policy, they stated that they do not test on animals nor allow others to test on their behalf.
However, Maybelline sells its products in China. A country that requires imported cosmetics to be tested on animals. Therefore, Maybelline is not considered to be cruelty-free and will be added to my list of brands that test on animals.
Now I’d like to hear from you. What are your thoughts about Maybelline? Please leave your comments below!
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