Is Maybelline Cruelty-Free?

Is Maybelline Cruelty-Free? Maybelline is a popular beauty brand that’s been around since the early 1900s. I’m sure you’ve heard their old slogan, “Maybe she’s born with it. Maybe it’s Maybelline. “

The cosmetics giant Maybelline has earned a reputation for quality products, but what about their ethical practices? Animal rights activists have long been concerned with the use of animal testing in beauty products, and this is an understandable source of concern when considering Maybelline. Here’s what you need to know about whether or not the brand is cruelty-free.

The Company’s Standards 

In addition to its refusal to test on animals, Maybelline also has strict standards when it comes to supplier compliance and ingredient selection. All suppliers must meet the requirements set by the company regarding sustainability and ingredient safety before doing business with them, and all ingredients used must meet certain safety thresholds before being used in products.

Maybelline is now one of the most well-known cosmetics companies in the world, offering a wide variety of options for your face, eyes, lips, and nails. Its operations can be found in around 129 different nations.

Maybelline has been a staple in the cosmetics industry for decades, catering to women of all ages all over the world.

Is Maybelline Cruelty-Free

The company has since expanded its product line to include a wider variety of high-quality items and more vibrant hues specifically designed to complement Indian skin tones. But is Maybelline cruelty-free? Now let us understand Maybelline further.

Maybelline Animal Testing Policy

Maybelline’s animal testing policy was conveniently located on its FAQ page. It states the following:

“Thank you for your interest in Maybelline, a brand of L’Oreal USA, Inc.

L’Oreal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oreal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

For complete information on this subject, please click here.”

Is Maybelline cruelty free?

Not All Maybelline Products are Cruelty-Free
It’s important to understand that while Maybelline may not perform animal testing, the company does sell their products in some countries where animal testing is still required by law – such as China. As a result, any Maybelline product that is sold in these countries may be subject to animal testing prior to being available for sale.

Which of their products are cruelty free?

Many of Maybelline’s products are cruelty free. Their mascaras, foundations, blushes, and all lip color items (lipstick, lip gloss, balm Stain, etc.) are certified as cruelty free. Additionally, their brow pencils and all eye makeup items are vegan-friendly and certified by Leaping Bunny. All products carrying the advertized “cruelty free logo” meet the highest global standards for being 100% not tested on animals. These animal-friendly products now include a range of vegan ingredients from botanical sources such as flowers and plant extracts.

Does Maybelline Test on Animals

Yes, Maybelline does test on animals. They state that they will make an exception “if regulatory authorities demanded it for safety or regulatory purposes.”

Are Maybelline’s ingredients cruelty-free?

Maybelline works hard to use cruelty-free ingredients in all of their products. They are certified by the Coalition for Consumer Information on Cosmetics (CCIC), which ensures that they always adhere to the humane treatment of animals and never test their products on animals. Maybelline’s main suppliers also do not permit animal testing and they require certification from its chemist’s labs that no tests have been conducted. Maybelline states that it will reject suppliers who cannot provide written confirmation that animals have not been used or harmed in product development.

Is Maybelline Certified Cruelty-Free?

No, Maybelline is not certified by Leaping Bunny, PETA, or Choose Cruelty-Free.

Actually, PETA has listed them as a brand to avoid

Is Maybelline Certified Cruelty-Free

Is Maybelline vegan?

There is a possibility that Maybelline sells vegan items; nevertheless, given that this firm does not adhere to cruelty-free business practices, we advise avoiding all products sold by Maybelline, regardless of whether or not they are vegan.

Does Maybelline have any vegan options?

Maybelline does offer vegan options in their makeup lineup. The Maybelline Superstay Matte Ink Liquid Lipstick and TotalTemptation Mascara are labeled as being vegan. Additionally, a number of products from their Volum’ Express, Fit Me, and Nudes collections are also labeled as being vegan. Maybelline has indicated that more vegan products are expected to be added to its portfolio in the near future.

Is Maybelline owned by a parent company?

Yes, Maybelline is owned by L’Oreal. A company that does test on animals.

Is Maybelline Sold in China?

Yes, Maybelline is sold in China. Here are some pictures of their Chinese webpage.

Is Maybelline Sold in China

Cruelty Free Alternatives to Maybelline Products

There are a number of alternatives to Maybelline that do not test their products on animals. Have a look at the following list:






Maybelline Total Temptation Eyebrow Definer Pencil


Maybelline SuperStay Matte Ink Un-nude Liquid Lipstick


Maybelline Super Stay Full Coverage Liquid Foundation Makeup


Maybelline New York Fit Me Matte & Poreless Foundation

Wrap Up: Is Maybelline Cruelty-Free?

Unfortunately, no Maybelline is not a cruelty-free makeup brand. In their testing policy, they stated that they do not test on animals nor allow others to test on their behalf.


Overall, it appears that Maybelline takes a firm stance against cruelty-free practices, which should be seen as a positive sign for anyone concerned about the ethical production of cosmetic products. However, due to laws requiring animal testing in certain countries, there are still some products from the brand which could be subject to such practices depending on where they are sold. Maybelline sells its products in China. A country that requires imported cosmetics to be tested on animals. Therefore, Maybelline is not considered to be cruelty-free and will be added to my list of brands that test on animals. Maybelline is like a guardian angel. It watches over us with its cruelty free practices, providing us with quality makeup that won’t hurt anyone.

Shopping for cosmetics online is easy and convenient. The first step is to research different brands, prices, and reviews to find the best product for you. Next, create an account with an online retailer that specializes in selling beauty products. Once your account is set up, browse through their selection of cosmetics and decide what you want to buy. When you have everything in your cart, simply enter your payment information and place your order. You’ll often receive your products within a few days or less!

How do you determine whether brands not cruelty-free?

A lot of brands don’t disclose their full animal testing policy. First, we get in touch with them to get the complete information. If any firm says that they, their suppliers, or any third party test on animals, the company is marked as “not cruelty-free.”

Cruelty-Free Products

This list has been crafted to help you shop for everything cruelty-free, even if you have a budget, no matter where you are. You can use the filters to pare down the list based on your preferences or needs. Check Our Best deals Cruelty-Free Products here!

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