Is Revlon Cruelty-Free? For almost a century, Revlon Inc. has been a global leader in the cosmetics industry, selling its products under such well-known names as Revlon, ColorStay, Age Defying, Almay, and Skinlights.
Besides cosmetics, Revlon also offers skin care products including the Ultima II, Vitamin C Absolutes, Eterna 27, and Charlie (High Dimension, Flex, Mitchum, and Colorsilk).
The majority stake in Revlon is held by Ronald Perelman, who led a vicious hostile takeover of the corporation in 1985.
Revlon’s mission is to build and develop the most chosen brands by consumers, to be the most valued partner to retail customers, and to expand the business and its value for stakeholders while maximizing profits.
But is Revlon cruelty-free? Or do they test their product or ingredients on animals? Keep reading to learn more.
Revlon’s Animal Testing Policy
Revlon’s animal testing policy can be found in the footer section of their home page. Here is what it states:
“Revlon does not conduct animal testing and has not done so for decades. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use.
We believe that all women should have the opportunity to express themselves through makeup and we sell our products in many markets around the world.
Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements and a limited number of these countries have not yet adopted alternative testing methods.
While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate for the adoption of alternative testing methods and the elimination of animal testing around the world.”
Does Revlon Test on Animals?
Yes, Revlon does test on animals. They state they haven’t tested on animals in decades. However, they make an exception to comply with other country’s regulatory authorities.
Is Revlon Certified Cruelty-Free?
No, Revlon is not certified cruelty-free by Leaping Bunny, PETA, or Choose Cruelty-Free.
In fact, Revlon is listed on PETA’s list of brands to avoid.
Is Revlon Sold in China?
In 2014, Revlon pulled out of China due to a lack of sales. But according to their quarterly income report, they are experiencing growth because of its expansion in China.
So, to err on the side of caution I will say yes, Revlon is sold in China.
Revlon Brands List
Below is a list of the brands that are owned by Revlon. I’ve indicated the ones that are sold in China. However, it’s your choice on whether to boycott the other companies as well.
|Creme of Nature|
|Elizabeth Arden ( SOLD IN CHINA)|
|Britney Spears Fragrances|
|Elizabeth Taylor Fragrance Collection|
|Christina Aguilera Fragrances|
|CND- Creative Nail Design|
|Lucky You Lucky Brand|
|Giorgio Beverly Hills|
|Grey Flannel Geoffrey Beene|
Wrap Up: Is Revlon Cruelty-Free?
No, Revlon is not a cruelty-free makeup brand. In their animal testing policy, they state they do not test on animals. However, Revlon chooses to sell in China, a country that requires imported cosmetics to be tested on animals.
Therefore, Revlon is not considered to be cruelty-free. They will be added to my list of brands that test on animals.
How do you determine whether brands not cruelty-free?
A lot of brands don’t disclose their full animal testing policy. First, we get in touch with them to get the complete information. If any firm says that they, their suppliers, or any third party test on animals, the company is marked as “not cruelty-free.”
This list has been crafted to help you shop for everything cruelty-free, even if you have a budget, no matter where you are. You can use the filters to pare down the list based on your preferences or needs. Check Our Best deals Cruelty-Free Products here!