No, Shu Uemura is not a cruelty-free makeup brand. They choose to sell in China, a country that requires imported cosmetics to be tested on animals.
About Shu Uemura
Shu Uemura is a Japanese cosmetics brand that was founded by its namesake in 1967. It is owned by L’Oreal under their Luxe division. They sell makeup such as foundation, lipstick, and blush.
Shu Uemura’s Animal Testing Policy
Shu Uemura’s animal testing policy can be found in their FAQs section. Here is what it says:
“No. shu uemura does not use animals to test its products, and does not have animal testing conducted by anyone else to support our product safety review. Instead, shu uemura ensures product safety through L’Oréal’s research and development of state-of-the-art alternative methods to animal testing, including the use of reconstructed skin models. Others, completely independent of L’Oréal and outside the direction or control of L’Oréal, might do animal testing pursuant to their local requirements.”
Is Shu Uemura Certified Cruelty-Free?
No, Shu Uemura is not certified cruelty-free by Leaping Bunny, PETA, or Choose Cruelty-Free.
In fact, Shu Uemura is listed on PETA’s list of brands to avoid.
Is Shu Uemura Sold in China?
Yes, Shu Uemura is sold in China. Here is a picture of their Chinese website.
Is Shu Uemura Owned by a Parent Company?
Yes, Shu Uemura is owned by L’Oreal, a company that tests on animals.
Is Shu Uemura Vegan?
No, Shu Uemura is not cruelty-free so we do not consider any of their products to be vegan.
Wrap Up: Does Shu Uemura Test on Animals?
Yes, Shu Uemura does test on animals. In their animal testing policy, they state they do not test on animals. However, Shu Uemura makes the exception to satisfy Chinese health authorities. Therefore, Shu Uemura is not considered to be cruelty-free and will be added to my list of brands that test on animals.
Now I’d like to hear from you…What are your thoughts about Shu Uemura? Please leave your comments below!
📌 Save this for later
