Is Henkel Cruelty-Free? – Henkel is a German company that owns popular brands like All, göt2b, Right Guard, and Schwarzkopf. Henkel is protected against competition by both a large economic moat (created by high switching costs and well-known brand names) and the fact that it is still owned by its original family.
Henkel’s stock is already slightly undervalued, with an intrinsic value of around €84 even when employing very conservative assumptions. But is Henkel cruelty-free? Keep reading to get your answer.

Henkel Animal Testing Policy
Henkel’s animal testing policy can be found in the ‘Sustainability’ section of their website. Here is an excerpt:
“Wherever legally possible, we demonstrate the safety of our products and the ingredients we use through existing data or through accepted alternative test methods, thus avoiding animal testing.”
Henkel only ever uses such tests if required by legal regulations or if no accepted alternative test methods are available for obtaining the necessary safety data. “

Does Henkel Test on Animals?
Yes, Henkel does test on animals. They state they don’t test their products on animals but make the exception to satisfy a country’s health authorities or if alternative testing isn’t available.
Is Henkel Certified Cruelty-Free?
No, Henkel is not certified cruelty-free by Leaping Bunny, PETA, or Choose Cruelty-Free.
Is Henkel Sold in China?
Yes, Henkel is sold in China. Here is an image of their Chinese website.

What Companies Does Henkel Own?
Below is a list of brands that are owned by Henkel. I’ve indicated the ones that are sold in China and any certified cruelty-free brands.
The choice is yours on whether to boycott some or all of Henkel’s brands. But I would err on the side of caution for the brands that have no information.
Note: Henkel owns over 200 brands, so I’ve only listed the brands sold mainly in North America. You can check out Henkel’s full list of brands here.
Brands | Desc |
---|---|
All | * |
Alterna | * |
Aquence | SOLD IN CHINA |
Bain de Terre | * |
Barnängen | SOLD IN CHINA |
BC Bonacure | SOLD IN CHINA |
BlondeMe | * |
Bonderite | SOLD IN CHINA |
Combat | * |
Dial | * |
Dry Idea | * |
Essensity | SOLD IN CHINA |
Gliss Kur | SOLD IN CHINA |
Got2b | SOLD IN CHINA |
Joico | * |
Keratin Color | * |
Kenra Professional | * |
LePage | * |
Loctite | SOLD IN CHINA |
Naturelle | * |
Osi | * |
Osis+ | SOLD IN CHINA |
Pravana | * |
Pritt | * |
Purex | * |
Right Guard | * |
Renuzit | * |
Sun Laundry & Dish | * |
Smooth ‘N Shine | * |
Schwarzkopf | SOLD IN CHINA |
Soft Scrub | * |
Silhouette | SOLD IN CHINA |
Snuggle | * |
Sunlight | * |
Surf | * |
Tec Italy | * |
Technomelt | SOLD IN CHINA |
Terson | SOLD IN CHINA |
Tone | * |
Zotos | * |
[3D] Men | SOLD IN CHINA |
Wrap Up: Is Henkel Cruelty-Free?
No, Henkel is not a cruelty-free brand. In their animal testing policy, they state they do not test on animals. However, Henkel chooses to sell in China, a country that requires imported cosmetics to be tested on animals.
Therefore, Henkel is not considered to be cruelty-free and will be added to my list of brands that test on animals.
How do you determine whether brands not cruelty-free?
A lot of brands don’t disclose their full animal testing policy. First, we get in touch with them to get the complete information. If any firm says that they, their suppliers, or any third party test on animals, the company is marked as “not cruelty-free.”
Cruelty-Free Products
This list has been crafted to help you shop for everything cruelty-free, even if you have a budget, no matter where you are. You can use the filters to pare down the list based on your preferences or needs. Check Our Best deals Cruelty-Free Products here!